12.22.23
Regardless of talent, becoming a full time storyboard artist can a bit of a hard nut to crack. The following suggestions came to me with only what could be described as years of bumbling around in the dark! If I could go back in time this is what advice I'd give to a young Wes! It's clear that the initial challenge lies in generating a portfolio to showcase your skills. It's a bit of a catch-22 – you need samples to secure work, but you need work to build your portfolio. (Perhaps if you've been lucky enough to study sequential art you're already to go!)
One strategy to overcome this hurdle is to try drawing out a scene from a script of a film you haven't watched. It's a creative exercise that can serve as valuable sample material AND it's great practice. Challenge yourself to see the story unfold in a series of sequential shots. Additionally, consider taking on low-paying gigs from platforms like Craigslist.com to gain experience and create tangible examples of your work. Just be sure to not sell yourself TOO short. You're still offering a valuable service and there's almost always room for at least a little negotiation! Once you get a few projects under your belt, then it's time to set a rate and do your best to stick with it.
Once you get some samples together it's time to establish your online presence. A crucial first step is selecting a domain name for your website. I'd avoid using just [your name].com, as it might get lost in a sea of names unless you're somehow already well-known. Opt for keywords that potential clients might use when searching for a storyboard artist. There are great domain names out there still, I promise you. It would probably be useful to research different platforms to create your website. I've made both of my sites on Pagecloud.
This next step is probably the most important step when you're new to the profession. Get your site in front of those who are looking for artists! You'll likely soon find that advertised positions are very flooded with artists, or even worse, paying extremely low wages. The idea is to make the work come to you rather than you going out to find IT. I highly recommend exploring advertising through Google Ads. Setting a monthly budget is flexible, and with an efficient campaign, the return on investment can be significant. It's worthwhile to hire someone knowledgeable about Google Ads to optimize your campaign. Study the artists who work In the field to see how they present their work. Search the web like you're looking for an artist. See where they've put up their profiles on free platforms. You're reading this so you're already on your way in this regard!!!
Building a clientele takes time, and after accumulating a portfolio over 2-3 years, consider applying to a local union for opportunities in TV and film. This will be where you can obtain most if not all of the benefits of a full time job (retirement, health benefits, etc.). If you're out west you'll need to jump through a few hoops to join (IATSE Local 800 or IATSE 839) . I'm obviously In USA Local 829 which requires only a portfolio review AND allows you to take on west coast jobs once you're in without having to join their local union. It's not very fair to the artists out west but that's the situation.
Speed and mastering various drawing styles are crucial, as different jobs demand distinct skill sets. For instance, polished boards for ad agencies often involve photo compositing for realistic depictions, while fast, less-detailed shooting boards are more essential for film work. Try to show different levels of detail in your offerings.
Ultimately, speaking the visual language, understanding industry jargon, collaborating effectively with directors, and grasping the technical aspects of shot creation all come with experience. Practice, adaptability, and a commitment to continuous learning will pave the way for a successful journey in the trade!
Wes Simpkins, IATSE USA 829, Storyboard Artist. Scenic Designer. New York City
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